As the world moves online, the demand for more digital solutions increases. In reality, the SaaS business has seen rapid adoption, now worth around $186.6 billion with an 18 percent annual growth rate. The SaaS market is expected to generate $369.4 billion in revenue in less than three years, more than doubling its current value.
It is no surprise that in 2021, experts say 99 percent of businesses used one or more SaaS solutions. The SaaS industry is booming as more and more companies are turning to the cloud for their needs.
Having said that, an increasing number of firms are looking to employ a SaaS marketing strategy to accelerate the growth of their brand.
What does it take to grow your business quicker? Here are the top three tried-and-true marketing SaaS marketing methods for speedier brand growth:
1. Invest in an SEO Strategy to Generate Leads
SaaS businesses can speed up their brand expansion by investing in search engine optimization (SEO) strategies. Increasing a website’s visibility in search engine results pages (SERPs) is the goal of SEO. This boosts your chances of being noticed by potential clients, resulting in more leads for your business organically without relying on ads.
There is nothing wrong with placing ad campaigns, but prioritizing SEO is a long-term solution for continuous growth. This includes optimizing your blog entries for relevant, high-value keywords and assessing the SEO of your entire website.
The aim is to improve your website to meet search engine metrics as best as possible regarding speed, mobile responsiveness, customer satisfaction, and so on.
Getting into the top three spots of Google search for high-value keywords helps your SaaS company organically trend for those specific search phrases.
How do you aim for high-value keywords? It starts with knowing your market and building audience personas. That way, every time you create content, release products, or provide services, it is clear to you and your team who you are doing it for.
You must also improve your content and meta-data and optimize your images and videos with the correct alt text so search engines can index your site better. Strategically incorporate those keywords into your titles, headings, meta descriptions, and content without overstuffing to help your keywords rank on the SERPs.
In addition, build your backlink strategy to improve your domain authority and brand reputation. When there are mentions or referrals of your SaaS business on other reputable websites, this builds customer trust for your business and establishes you as a SaaS business expert.
You must also be open to trying different strategies through A/B testing and utilizing feedback and analytics to constantly improve your SaaS marketing campaigns. Amplify campaigns that are working while revising or totally scrap the ones that don’t.
2. Create Engaging SaaS Content Marketing Campaigns
SaaS is ideally positioned to capitalize on SaaS content marketing as the main growth strategy to target potential clients looking for a solution to their pain points.
When building your content strategy, it is critical to prioritize creating high-quality, relevant, and engaging material. Your content should answer a need your target B2B market has.
Furthermore, you need to optimize your content to increase your web presence. Opt for long-tail keywords with less competition, so you can better guarantee that you’ll rank high on search engines.
It will help if you have a content calendar to guide you in creating content and formulating campaigns for your SaaS business. This also helps you consistently produce quality content to better compete in the crowded SaaS marketing mix.
Your B2B SaaS marketing campaigns can propel you as a thought leader in your industry by developing persona-driven content that addresses relevant pain areas.
3. Invest in SaaS PPC Campaigns
If your content marketing approach and SEO rankings aren’t producing enough organic search traffic and leads as quickly as you want, consider launching a pay-per-click (PPC) campaign to go along with your organic campaigns.
It’s like a 1-2 punch approach to SaaS marketing. While implementing long-term SaaS marketing strategies, you also help boost your SaaS business quicker with paid ads.
Paid media helps you reach your target audience quicker and more strategically. With PPC ads, you only pay for the keywords that your target market is actually clicking into, and you can control your spending based on your marketing budget. This allows you to spend more time developing products and less time marketing but still increasing your revenues.
Just remember to do your research to ensure you’re utilizing the proper keywords, long-tail keywords, and variations to get your links in front of the relevant audiences at the lowest possible cost-per-click.
Moreover, choosing the correct keywords, generating thorough ad text, and doing A/B tests on your landing pages are all critical components to include in your PPC plan for SaaS marketing insights.
If you want to grow your business quickly, you need to focus on marketing strategies that will attract more customers and convert them into paying users. SaaS marketing is about creating a comprehensive plan covering all aspects of acquiring and retaining customers. By following the tips and advice outlined in this article, you can develop a successful marketing strategy to help you achieve your business goals.
If you need account-based marketing or ABM for SaaS, Acquisent Software has you covered. We help you scale your business stress-free via our 3-Step ABM System. We partner with software founders, CEOs, entrepreneurs, and owners to target and engage prospects smarter so they can convert and sell faster. Book a demo with our team today!