SEO is vital for any SaaS company, as the higher your SERP ranking, the more visibility your company has online, and the more likely you are to attract new customers. As a SaaS company, it is vital to invest in SEO to ensure that your website is visible to potential customers. However, SEO is not only about keywords and website content.
One of the most important ranking factors is backlinks, which are links from other websites to your own, acting as a vote of confidence from the linking site. The more backlinks you have, the higher your SERP ranking will be. Building backlinks can be a time-consuming process, but it is well worth the effort in more ways than one.
What are Backlinks?
Backlinks are links that point from one website to another. They are also sometimes called “inbound links” or “incoming links.” Backlinks are vital because they are a significant factor in how Google ranks websites. Google looks at the number of backlinks a website has and the quality of those backlinks to determine how high a website should rank in its search results.
The quality of a backlink is determined by a few factors, including the website that is linking to your website (the “referrer”), the website’s PageRank, and the anchor text of the backlink. A backlink from a high-quality website that has a high PageRank and relevant anchor text is going to be much more valuable than a backlink from a low-quality website with a low PageRank and irrelevant anchor text.
What is Link Building?
Link building is the process of acquiring links from other websites to your own. A link from another website to yours is like a vote of confidence, telling search engines that your site is relevant and trustworthy. The more links you have pointing to your site, the higher your site will rank in search engine results pages. There are many different ways to build links, but generally, it can be categorized into three approaches: outreach, broadcast, and paid link building.
In essence, outreach link building is the process of reaching out to other websites and convincing them to link to your site. This can be done by writing guest blog posts, submitting articles to directories, or simply reaching out and asking for a link.
On the other hand, broadcast link building is the process of creating content that is so compelling that other websites will want to link to it, be it through creating infographics, videos, or simply writing well-researched articles.
Finally, paid link building is the process of paying other websites to link to your site, which involves buying links, advertising on other websites, or simply paying for sponsorships.
Different Types of Backlinks: Do-Follow Links vs. No-Follow Links
There are two different types of backlinks: do-follow and no-follow. Do-follow links are those that search engine spiders will follow when they encounter them on a website. These links will pass on “link juice” to the website they’re linking to, which will help that website’s SEO efforts.
No-follow links, on the other hand, are those that search engine spiders will not follow. These links will not pass on any link juice, and thus will not help the website they’re linking to in terms of SEO.
There are a few reasons why a website might choose to use no-follow links. One reason is to prevent passing link juice to a website that the linking website does not want to endorse. Another reason is to prevent passing link juice to a website that the linking website feels is not worthy of receiving it.
Simple Steps to Get Quality Do-Follow Links for Your SaaS Website
If you’re running a SaaS business, then you know how important it is to get quality backlinks to your website. Not only do backlinks help improve your website’s search engine ranking, but they also can drive targeted traffic to your site.
Unfortunately, getting quality backlinks can be difficult, especially if you’re just starting out. That’s why we’ve put together this guide on how to get quality do-follow links for your SaaS website.
1. Identify Your Target Sites
The first step is to identify the websites that you want to get links from. To do this, you’ll need to use a tool like Google Search Console or Ahrefs.
Once you’ve identified your target sites, you’ll need to analyze their link profiles. This will give you an idea of what kind of links they’re getting and what kind of links you’ll need to get to be on the same level.
2. Create Link-Worthy Content
The next step is to create content that is worthy of being linked to. This means creating informative and well-written blog posts, infographics, ebooks, and other types of content that will be valuable to your target sites’ audiences.
3. Qualify Your Leads Backlinks
When it comes to lead generation, the quality of your leads is just as important as the quantity. After all, there’s no point in generating a large number of leads if they’re not going to convert into paying customers. By qualifying your leads, you can ensure that you’re only spending your time and resources on those who are most likely to convert.
The criteria for lead scoring will vary depending on your business, but some common factors include:
- Demographic information
- Job title or role
- Company size
- Previous interactions with your brand
Once you’ve assigned a score to each lead, you can then prioritize your sales and marketing efforts accordingly. For example, you might choose to focus your attention on those leads with the highest scores.
By following these steps, you should be able to get quality do-follow links for your SaaS website.
The Bottom Line: The Importance of Do-Follow Backlinks for the Success of Your SaaS Company’s SEO Efforts
As a SaaS company, it’s essential to make sure your SEO efforts are on point. One way to make sure your site is optimized for search engines is to focus on building do-follow backlinks. By building links from high-quality websites, you can improve your website’s visibility and traffic.
Do You Need a Digital Marketing Team to Help Scale Your Marketing and Sales Processes?
At Acquisent, we believe that a digital marketing team can help you scale your marketing and sales processes. We can help you create and execute a plan with a proven framework that can grow your SaaS, so contact us today and see how we align your sales and marketing strategies to further improve your bottom line.