by Acquisent | Jan 6, 2023 | Business, Marketing, Scale
Can Software Founders Grow Their Business in a Recession? It’s no secret that the post-COVID economic boom benefited most software founders as sales targets were being met, workforces expanded and businesses looked to software for cost efficiency. However, as 2022 is...
by Acquisent | Dec 20, 2022 | Business, SaaS, Scale, Technology
Zoom vs. Skype vs. Teams Zoom may be the most used videoconferencing platform in the world. They launched in 2013 but started to grow at the beginning of the COVID-19 pandemic. Zoom has over 500,000 business customers and over 3.3 trillion annual meetings. Zoom has...
by Acquisent | Dec 15, 2022 | ABM, Business, SaaS, Scale
What every SaaS and Tech founder can learn from the data analytics powerhouse Whether you’re a start-up founder or you work for a start-up in SaaS, you’ve likely heard of Snowflake’s rapid rise to success. If you’re like everybody else in software, you likely question...
by Acquisent | Oct 20, 2022 | Business, Marketing, Scale
As the world moves online, the demand for more digital solutions increases. In reality, the SaaS business has seen rapid adoption, now worth around $186.6 billion with an 18 percent annual growth rate. The SaaS market is expected to generate $369.4 billion in revenue...
by Acquisent | Jul 22, 2022 | Marketing, Scale
How Can Startups Capture Demand By Putting The Buyer Experience Top Of Mind? Inbound demand generation is a strategic approach to creating valuable content that aligns with your target audiences’ needs, inspires long-term customer relationships, and generates...
by Acquisent | Jul 15, 2022 | Business, Marketing, Scale
Current market conditions present a worrying picture for B2B SaaS businesses. Experts predict that the US economy will likely slow in 2022 and 2023, possibly even resulting in a recession. This means companies will have less money for B2B SaaS products and will have...
