Can Software Founders Grow Their Business in a Recession? It’s no secret that the post-COVID economic boom benefited most software founders as sales targets were being met, workforces expanded and businesses looked to software for cost efficiency. However, as 2022 is...
Selling is a difficult task that requires self-confidence, self-control, and a reliance on your gut feeling. Although your gut feeling can be beneficial, it can also result in mistakes. To ensure you have more successful sales in the future, you and your sales team...
B2B marketing and B2C marketing are two sides of the same coin. While they have similarities, they also have some major differences. B2B marketing, or business-to-business marketing, involves promoting products and services to other businesses. B2C marketing, or...
B2B marketing can typically be more complex than targeting consumers. Companies must be able to show authority and expertise while promoting their products and services, and there are layers of strategies marketers must use to launch a successful campaign. Today’s...
Your company story is the heart and soul of your brand. It’s what sets you apart from your competitors and helps you connect with your customers on a deeper level. Think about it–when you hear a company’s story, you’re immediately more invested in...
If your sales team isn’t aware of the buyer personas your marketing team has created, then your marketing efforts are useless. It’s important that your sales team is on board with your marketing strategy and that they’re using the buyer personas to...
