A company with strong core values can weather any storm because a common purpose unites its employees. They know what the company stands for and are willing to fight for it. This loyalty is one of the most valuable assets a company can have.
In contrast, a company without strong core values is more likely to crumble under pressure. Employees will be more likely to cut corners and take shortcuts if they don’t feel strongly connected to the company’s mission. This can lead to a decline in quality and a loss of customer trust.
Strong core values are essential to the success of any business. They provide employees with a sense of purpose and help to create a culture of excellence. If you want your company to thrive, ensure your core values are front and center.
In today’s article, let’s explore the impact of looking for and instilling certain core values into your marketing and sales teams. Here’s what you need to know:
Defining Core Values For Your Team
Your team’s core values are the guiding principles that define how you and your team members work together. They are the foundation of your team’s culture and help to shape your team’s identity.
There are a few things to keep in mind when defining your team’s core values:
1. Keep it simple—Don’t try to cram too many values into your team’s core values. Stick to a few simple, clear, concise values that everyone on your team can understand and buy into.
2. Make them meaningful—Your team’s core values should be more than just words on a piece of paper. They should be values you and your team members believe in and live by.
3. Be inclusive—When defining your team’s core values, include input from all team members. This will help to ensure that everyone feels ownership of the values and is more likely to buy into them.
4. Keep them relevant—Your team’s core values should reflect the work and how they work together. They should also be reviewed and updated regularly to stay relevant.
Top Five Core Values for Your Marketing and Sales Team
As the backbone of any company, the marketing and sales team play a vital role in its success. To maintain a cohesive and effective team, it is essential to establish a set of core values that everyone on the team can adhere to. These values will guide team members as they make decisions and interact with customers and clients.
Some of the most important core values for a marketing and sales team include:
1. Integrity
As the face of the company, it is essential that marketing and sales team members act with integrity at all times. This means being honest and transparent in all interactions with internal team members and external customers and clients. Integrity also includes always following through on promises and commitments.
2. Professionalism
To be successful, the marketing and sales team must always maintain a professional attitude and appearance. This means being respectful and courteous to others, dressing appropriately for all interactions, and always behaving in a way that reflects positively on the company.
3. Passion
To be successful in marketing and sales, team members must be passionate about their work. This means genuine interest in the products or services they promote and a desire to help customers or clients achieve their goals. Passion also fuels creativity and innovation, both essential in the ever-changing world of marketing and sales.
4. Drive
Members of the marketing and sales team must be driven to succeed. This means setting high goals and working tirelessly to achieve them. It also means always looking for new opportunities to grow and improve.
5. Teamwork
No marketing or sales team can be successful without teamwork. This means working together towards common goals, supporting and helping each other, and being willing to pitch in when needed. Teamwork also requires good communication and collaboration skills.
These are just a few of the many core values that are essential for a successful marketing and sales team. By establishing shared values, team members will have a common foundation to guide their actions and decisions.
The Bottom Line
A set of core values is essential for any marketing and sales team. Having a set of values everyone on the team agrees to uphold helps to create a cohesive team focused on achieving the same goals. Additionally, these values can help hold team members accountable to each other and for the team’s overall success.
If you are looking for a B2B agency, we can help you. Acquisent Software is an account-based marketing agency for software companies. Scaling a business is challenging. Acquisent makes it less exhaustive, fun, and wildly more predictable with its 3-STEP ABM System. Acquisent helps Software founders, CEOs, entrepreneurs and owners target and engage prospects smarter to convert and sell faster. Download our Framework today to learn more and get started!
