Did you know that websites have just 50 milliseconds to impress a web visitor before they either check out the website more or leave?
What does that tell you as a business running a website? Well, for one, many people judge your SaaS business based on what they see on your site the moment they land there. If you still aren’t optimizing your homepage, now is the time to do so.
The home page is the very first thing that users will see when they visit your website, so it’s essential to make sure that you communicate your message clearly and effectively.
A SaaS Website has goals that concern different departments of a SaaS business. For instance, marketing goals would revolve around:
- Building Awareness
- Generating More Leads
- Improving User Engagement
- Increasing Lead Conversion Percentage
Similarly, your Sales goals could be to:
- Improve Sales Conversions
- Make More Revenue
The home page is perhaps the most important page on a website because it is the first page a visitor will see. If the home page is not optimized, the visitor may not stay on the website for long.
In this article, we’re sharing the essential tips that can get you started with optimizing your SaaS website:
Make Sure Your Value Proposition Is Clear
Think of your value proposition as the elevator pitch for your business. It’s the one thing you want potential customers to know and remember about your company. A strong value proposition will help you to stand out from the competition and attract new customers.
Make Use of Social Proof
Social proof is among the most powerful marketing tools, yet it’s often overlooked or used poorly. What is social proof? It’s simply the idea that people are more likely to do something if they see that others are doing it too.
Humans are social animals, and we constantly look to others for cues on how to behave. That’s why social proof is so very powerful – it can be used to influence people’s behaviour in all sorts of ways.
There are many forms of social proof, but some of the most common are testimonials, reviews, social media posts, and celebrity endorsements.
Testimonials and reviews are perhaps the most obvious form of social proof. If you’re considering buying a product, you’re likely to read reviews to see what others think. And if you’re considering using a service, you’re likely to read testimonials to see what others have to say about it.
Social media posts are another form of social proof. If you see that your friends are using a particular product or service, you’re more likely to try it yourself. And if you see a celebrity using a product, you’re even more likely to try it.
Make Your Homepage Easy for Users to Get Started on the Funnel
Your CTA should be placed on your homepage to encourage visitors to take action. This could be a “Free Trial,” “Buy Now,” or “Request a Demo” button. By having a compelling CTA, you can funnel visitors down your sales process.
If your homepage includes elements requiring users to take action, you should include corresponding CTAs. However, including too many CTAs on your homepage can negatively affect the user experience, so be very careful with this.
Make Sure the Homepage Is Not Overwhelming
It’s imperative to make a positive impression and give people the information they need to understand what your site is all about. However, you don’t want to overwhelm them with too much information.
Your homepage should give visitors a general overview of your site. Think of it as a snapshot of your business. Include your company name, logo, and a brief tagline or slogan. But don’t try to cram too much information onto the homepage. Stick to the essentials and leave the rest for other pages on your site.
Also, be generous with white space on your homepage. This will help to create a feeling of openness and make the page more visually appealing.
If you want to increase your SaaS website’s conversion rate, you can make a few changes to your homepage. First, you want to make sure that your value proposition is clear. You should also ensure that it’s easy for your web visitors to start your funnel. Finally, you want to check that your homepage is not overwhelming and all the elements should be balanced. These are just some initiatives to increase sales that you can try.
Marketing your SaaS company need not be complicated. Partner with Acquisent and benefit from its 3-STEP ABM system that makes it easier for SaaS businesses to engage prospects better and sell their services faster. Book a demo with Acquisent today to learn more!