Email marketing is one of the most effective ways to reach your target audience. However, if your email open rates are low, you may not be reaching as many people as you could be. If that’s the case, it’s recommended to partner up with specialist services that can help.
After all, there are a number of reasons why you might want to strive for higher email open rates. For one, it can help you improve your relationship with your subscribers. If people are regularly opening your emails, it shows that they value the content you’re sending them.
Furthermore, higher email open rates can lead to more conversions. If people regularly open your emails, they’re more likely to see your call-to-action and click through to your website, which can conjure more sales and revenue for your business.
Here’s how you can reach at least a 50% email open rate in email marketing:
1) Learn the Average Email Open Rate
In order to increase your email open rate, you first need to know what the average email open rate is for your materials. Typically, this may average around 20%, according to MailChimp. Keep in mind that this may vary per industry and brand.
Learning your company’s average email open rate will give you a good starting point to work from. This benchmark will also help you to track your progress over time and see how your email open rate improves as you implement the strategies below.
2) Have an Attractive Subject Line
Your subject line is what your audience will see when they receive your email. It’s important to ensure your subject line is as attractive as possible to encourage your audience to open your email.
As a general rule, use actionable words in your subject line to entice the reader to open your email. Your subject line must also be written to be clear and concise. You may also want to include some personalization, such as your recipient’s name or location.
3) Prepare for the Preview Text
Aside from the subject line, the preview text is also a key part of the email. This is a short description that appears beneath your subject line in the inbox. This is your chance to give your audience a taste of what’s to come in your email.
Make sure that your preview text is as interesting and informative as possible. You may also want to include a call-to-action in your preview text to encourage your audience to click through to your email.
4) Focus on Email Formatting
To achieve a high email open rate, a newsletter should be scannable and understandable. It’s paramount to format your email correctly. That means using short paragraphs and clear headings.
In addition, make sure that your email is mobile-friendly. More and more people are reading emails on their smartphones, so it’s important to make sure that your email looks good on a small screen. Consider utilizing a responsive email template.
5) Write an Easy-to-Read Copy
With email marketing, your company’s goal should be to communicate a message to your audience. If they can’t understand what you’re saying, you’re not going to be very successful. Make a copy that’s easy to read.
For instance, the more complex your language, the more difficult your copy will be to read. So, use simple words and sentences. Avoid jargon and technical terms. And, don’t be afraid to use contractions to sound more conversational.
6) Offer Up Appealing Content
Your email marketing campaigns will fail in their open rates if you’re not offering up content that your target audience finds valuable. If your emails are all about you, your audience will quickly tune out and may not bother to open them up at all.
So, what content types should you include in your emails? Your audience will be interested in tips, tricks, and how-to guides. They’ll also want to learn more about your products and services, so provide some explainers right there.
7) Use High-Quality Media
Email marketing can be more successful when you use high-quality images, videos, and other forms of media. The last thing you should do for your emails is use low-quality images and videos that will turn your audience off.
When choosing media to include in your emails, be sure to pick something high-quality and relevant to your audience. Be sure to regulate and avoid overwhelming the email reader with too many images and videos as well.
Conclusion
To recap, email open rates are a key metric to track in email marketing, as they can give you some information regarding how well your messages resonate with your audience. Strive to reach a 50% open rate.
If you need assistance with email marketing, partner up with Acquisent Software. We are one of the top marketing agencies for software companies, working together with our clients to scale their business and target prospects. Contact us today!
