There are now many SaaS companies available everywhere due to their high demand. Many businesses now utilize SaaS to meet their needs and accommodate client requests.

Before you jump into the SaaS industry, it is important to be familiar with it. Below, we will discuss SaaS’s latest trends and statistics and why they are important.

No Signs of Slowing Down

Starting at $30 B in 2015, the current global SaaS value is now more than $170 B. This increase is almost six times, showing how much progress has been made in the SaaS industry. More and more businesses are now turning towards SaaS and relying on it, making it more valuable as time passes.

The best part is that it shows no sign of slowing down. In China, India, and Brazil, the SaaS industries are expected to have increased by more than twice by 2025. It isn’t limited to these nations, however, because the global growth of SaaS is visible in its numbers, with the global value increasing greatly.

Everyone Is Transitioning

Businesses are also noticing the SaaS trend now and paying more attention. Many corporations are investing in the SaaS industry, and the growth just continued throughout the years. By 2025, it is expected that about 85% of business apps will be SaaS-based.

Because many businesses are now seeing its value, it will not be long before this has become the norm. More and more businesses will turn towards the SaaS industry and keep up with the trend so as not to be behind competitors. With everyone turning, SaaS has steadily established itself, showing no signs of deteriorating soon.

Establishing Relevance

SaaS-based apps are also now more relevant in the daily operations of a company. It has been found that SaaS applications take up about 70% of a company’s software. Without SaaS applications, an average company may no longer be able to operate the way that it does today.

This figure started with 8 in 2015, and by 2025, it will reach more or less about 85% of software that companies use. SaaS applications are becoming more relevant and soon, businesses will have no choice but to incorporate them into their operations.

Everyone Wants to Know About SaaS

SaaS is dominating the marketing industry and business operations. People are now becoming curious about what SaaS is and what it can do for your business. They are intrigued by reaping the benefits and utilizing SaaS applications to improve their business.

Everybody wants to know about SaaS because, since 2017, the search volume for SaaS has increased by 100%. This is a jaw-dropping figure because the growth is not only extreme but has happened over a short period. This situation shows how SaaS is not on everybody’s mind.

What Are the Benefits of SaaS?

Now that you have knowledge of the latest SaaS trends, you may be interested in utilizing SaaS, but what is in it for you? There are many benefits of using a SaaS application, including the following:

1. Cost-effective

SaaS applications are typically more cost-effective than traditional on-premises software. This is because SaaS vendors can spread the cost of developing and maintaining the software over many customers and charge a lower price per customer.

2. Flexibility

SaaS applications are usually more flexible than on-premises software. This is because they can be accessed from any device with an Internet connection, and they can be scaled up or down to meet the changing needs of your business.

3. Easy to Use

SaaS applications are often easier to use than on-premises software because they are designed to be used by people with little or no technical expertise.

4. Always Up to Date

SaaS applications are always up to date because the SaaS vendor is responsible for keeping the software up to date. You don’t have to worry about installing updates or patches.

5. Increased Collaboration

SaaS applications can increase collaboration within your organization by allowing users to share data and work on projects together in real-time.

6. Better Security

SaaS applications are often more secure than on-premises software because the SaaS vendor is responsible for security. This means that your data is less likely to be hacked or stolen.

7. Improved Customer Service

SaaS applications can improve customer service because they allow you to offer self-service portals and 24/7 customer support.


SaaS applications offer many benefits over on-premises software. They are more affordable, more secure, and more scalable. They can also improve customer service. If you are considering switching to a SaaS application, make sure to do your research to find the best one for your business.

If you are interested in a SaaS marketing strategy, then you can get in touch with us at Acquisent. We work with you to scale your businesses while you leave the exhausting aspects to us. Visit our website today to download our framework for your benefit!