Partnering with an account-based marketing agency is a great way to scale your business. Such agencies specialize in helping companies grow their revenue by targeting and selling to specific accounts.

There are many benefits to partnering with an ABM agency, including increased revenue, improved sales cycle, and greater brand awareness. An ABM agency can help you create the necessary tools and utilize them to generate targeted leads that are more likely to convert into customers.

This can also help you save time and money by identifying and qualifying the best leads for your business. In addition, an ABM agency can provide valuable insights into your target market, helping you to understand your ideal customer better.

For instance, create an email-opt-in funnel to attain and convert leads. Continue reading to learn more.

What an Email Funnel Is

An email funnel is a process of automatically sending a series of emails to a lead to nurture them and eventually convert them into paying customers. The email funnel begins with a lead capture form, which is typically placed on a website or blog. When a visitor fills out the form, they are added to an email list and receive a series of automated emails.

The content of the emails will vary depending on the business and the products or services that they offer, but the goal is always the same: to nurture the lead and eventually convert them into paying customers.

Email funnels are an effective way to nurture leads and convert them into customers, allowing you to automatically send a series of targeted emails to a charge. The content of the emails can be carefully crafted to provide value and build trust with the lead.

What the Opt-in Funnel Does

The opt-in funnel is the first step in the email funnel, allowing you to offer something of value in exchange for a lead’s email address or information. This could be a freebie, a coupon, or access to a webinar. It can also be as simple as information about what your leads can expect. However, the process for an opt-in funnel can be a little different.

The first step is to optimize a landing page and add a form that allows visitors to input their information in exchange for the offer. This form should be short and to the point, with a call-to-action (CTA) that tells visitors what they need to do.

Once the form is submitted, the visitor should be redirected to a thank you page that confirms their submission and delivers the promised offer. At this point, you can also add them to your email list so they can receive future communications from you. It’s possible to experiment with different offers and landing page designs to see what works best for your business.

Why an Email Opt-in Funnel is Needed

There are several reasons to consider using an email opt-in funnel for your business. First, it can help you grow your email list quickly and efficiently. By offering something of value for an email address, you can entice more people to sign up for your list. This can also help with building relationships and retaining customers in the future.

Plus, an opt-in funnel can help you segment your list to send more targeted communications. For example, with an opt-in offer, you can then send emails to people who have downloaded it with more information about the topic. This allows you to create a more targeted and relevant email list.

How an Email Opt-in Funnel Is Made

If you desire to grow your email list, you need an opt-in funnel. It’s ideal to get people to sign up and ensure they receive the offer they were expecting. There are a variety of elements, but here are the main ones:

  • Lead Magnet. A lead magnet is an important part of an email opt-in funnel, primarily designed to generate leads. Lead magnets are typically digital products such as ebooks, video series, or discount codes. If your lead magnet is not valuable, then you’re likely to see a high opt-out rate, which will hurt your conversion rate.
  • Strong Headline. The headline should be set to grab attention and make people want to sign up for your offer, indicating the lead magnet. Ensure that your headline is clear, concise, and to the point.
  • Supporting Sub-Headline. The sub-headline should support the headline and further explain what the offer is. Be sure to include a strong call to action, so people know what to do next.


An email opt-in funnel is a great way to increase conversions and sales. By providing value upfront and building trust with your audience, you can encourage them to opt-in to your list and continue down your funnel.

Trying to improve your B2B sales funnel? Acquisent Software is an account-based marketing agency for software companies, making scaling a business up less exhaustive, fun, and wildly more predictable. Contact us today!