The average computer user may receive hundreds of emails every day. As such, it may be challenging to get your cold email noticed, especially if your recipient has never heard of you before.
Despite the rise of social media platforms, you should keep emailing prospects. Email is still an efficient way to communicate with your target audience. The era of spam email has come to an end. Utilize these strategies to improve your cold emailing and conversion rates.
Read on to discover how to write the best cold emails and convert them into sales today.
Find the Best Prospects
Only sell to profitable clients. Think about geography, population, and hobbies. Consider your target buyers’ brands, styles, and tones. If the shoes do not fit, look for another pair.
Find the appropriate organization contact after narrowing your audience. This person should choose your goods or services. If you are unable to contact her, form a relationship with a member of the organization who can introduce you to the major decision-maker.
Simply search LinkedIn for the job title you’re looking for within an organization to find the right person.
Determine Your Prospects’ Interests
After you’ve identified your ideal prospect and decided who to approach, consider what keeps her awake at night and how you might help her fix it. If you are a small company attorney and read in the local press that a customer is suing a small business, you can help. If you offer cybersecurity services, you should investigate strategies to mitigate the effects of virus-infected businesses.
Collect and Contact
You must now collect email addresses. Install LinkedIn’s free Gmail Sales Navigator plugin. It displays a person’s LinkedIn profile, as well as icebreakers like connections and hobbies, on the Gmail sidebar.
If a person’s email address is not linked to LinkedIn or if he or she is not on LinkedIn, seek contact information on other social media platforms or the company’s website.
Get Your Unread Email Noticed
Begin with an intriguing topic sentence. 35% of email receivers open messages based on subject lines.
The subject line of your email should be precise and succinct. Emails without subjects are rarely opened, so they should be brief for mobile reading.
The prospect’s needs and the solution should be included in the subject line of your email. As a result, be forthright. Emails are read right away. They usually have a few minutes. Emails must be concise and direct in order to be effective. Within the first few sentences of your email, the recipient should understand its purpose.
As much as possible, avoid the introductory phrases. Prospects, after all, want to know exactly why you are sending her an email, and how they will benefit from what you offer
This can be performed fast by producing a bulleted list of your advantages for her. If you have them, you should display them.
Personalize and Customize
Advanced personalization raises email response rates from 7% to 17%.
Begin with the names of the individual and the organization. Upgrade. You’ve done your homework and are contacting her one-on-one rather than sending a mass email. Was she given a promotion, an honour, or a new product? Congratulate her.
Use Only One CTA
A clear call to action (CTA) will boost conversion rates. One CTA should be able to get your email recipient to do something right after reading your email. They may go to your homepage, request a demo, do more research, or simply buy directly from your brand.
Again, avoid overloading and use only one CTA. Use a calendar program and attach a link to the schedule page in your email to prevent email back-and-forth and select the best meeting times.
Don’t Skip the Follow-Up
Emails are often lost in the spam folder, and receivers rarely respond. As such, execute a follow-up strategy if you haven’t heard back from your prospects within a week. Most people appreciate gentle reminders.
As you execute your follow-up strategy, you must also be careful to avoid becoming invasive. A prospect probably lost interest after two or three attempts.
If there is still no answer to a critical email, try to send another message that will get you a reaction. Otherwise, your prospect may simply be uninterested.
Assess and Analyze
Email communication continues. This includes messaging testing and improvement. Your cold emailing will improve in effectiveness.
Examine the most clicked-on subject line, the most engaging email copy, the homepage click-through rate, and the best day and time to send emails. Improving cold email can help you save time and money. Personalized cold emails can be effective.
Indeed, it’s helpful to take a step back and understand your method of sending emails as well as know who your target audience is. As long as you can provide a need or a solution to the problems of your prospect, they will want to keep coming back for more.
Are you ready to learn more about people-based marketing? Acquisent is here to make things easier for you and your business. Book a demo with us today!