by Acquisent | Jun 22, 2022 | ABM, Marketing, Scale
B2B SaaS companies are increasingly moving toward account-based marketing, and with good reason. Recent studies show that by adopting an ABM strategy, you can achieve a surge in annual contracts, boost opportunities, and of course, exceed revenue goals on a regular...
by Acquisent | Jun 15, 2022 | Business, Marketing, Scale
It should come as no surprise that the Software as a service (SaaS) industry is booming. It’s grown a whopping 500% over the last seven years. And today, large companies (those with more than 1000 employees) use over 150 SaaS applications . As a result, we see...
by Acquisent | Dec 29, 2020 | Business, Marketing, Scale
Why All Companies Should Leverage Webinars to Generate 10-20% Sales Growth What exactly is a webinar and why should you incorporate them in your B2B sales & marketing strategy? The term “webinar” is simply fancy jargon for the sophisticated internet...
