A company with strong core values can weather any storm because a common purpose unites its employees. They know what the company stands for and are willing to fight for it. This loyalty is one of the most valuable assets a company can have. In contrast, a company...
Sales and marketing alignment is critical to the success of any organization. As sales and marketing work with one another, they can create a comprehensive strategy that can help to increase your company’s brand awareness, generate leads, and close deals....
The consumer decision-making process is the process consumers use to make purchasing decisions. It is a mental process that includes a variety of steps that can lead to a sale and your personal benefit. However, different audiences may have varying differences in...
If you’re marketing to businesses, then you need to understand that businesses are not all the same. They have different needs, different budgets, and different priorities. With that in mind, segmenting your market is crucial to ensure that your marketing...
Transformational advertising is a type of advertising that seeks to change the way consumers think or behave. It is based on the belief that people can be persuaded to change their attitudes or behaviours if they are exposed to the right message. Here are a few things...
In business, “marketing strategy” and “marketing plan” are often used interchangeably. However, there is a difference between the two. A marketing strategy is a high-level overview of the steps you will take to achieve your marketing goals. It...
