by Acquisent | Jan 6, 2023 | Business, Marketing, Scale
Can Software Founders Grow Their Business in a Recession? It’s no secret that the post-COVID economic boom benefited most software founders as sales targets were being met, workforces expanded and businesses looked to software for cost efficiency. However, as 2022 is...
by Acquisent | Jan 5, 2023 | Business, SaaS
If you’re in the B2B business of selling SaaS products, then you know that marketing is a vital part of your success. After all, no matter how great your product is, you won’t be able to sell it if no one knows about it. That’s why we’ve put...
by Acquisent | Dec 20, 2022 | Business, SaaS, Scale, Technology
Zoom vs. Skype vs. Teams Zoom may be the most used videoconferencing platform in the world. They launched in 2013 but started to grow at the beginning of the COVID-19 pandemic. Zoom has over 500,000 business customers and over 3.3 trillion annual meetings. Zoom has...
by Acquisent | Dec 15, 2022 | ABM, Business, SaaS, Scale
What every SaaS and Tech founder can learn from the data analytics powerhouse Whether you’re a start-up founder or you work for a start-up in SaaS, you’ve likely heard of Snowflake’s rapid rise to success. If you’re like everybody else in software, you likely question...
by Acquisent | Dec 10, 2022 | Business, Marketing
Selling is a difficult task that requires self-confidence, self-control, and a reliance on your gut feeling. Although your gut feeling can be beneficial, it can also result in mistakes. To ensure you have more successful sales in the future, you and your sales team...
by Acquisent | Dec 3, 2022 | Business, Marketing
B2B marketing and B2C marketing are two sides of the same coin. While they have similarities, they also have some major differences. B2B marketing, or business-to-business marketing, involves promoting products and services to other businesses. B2C marketing, or...
