If you’re like most people, you probably have a love-hate relationship with your content calendar. On the one hand, it’s an amazing tool that can help you plan and organize your content in a way that’s both effective and efficient. On the other hand,...
Are you struggling to get your cold email campaign off the ground? You’re not alone. Cold emailing can be a tough nut to crack. But once you get the hang of it, it can be an incredibly powerful tool to grow your business. The key is to write killer cold emails...
If your sales team isn’t aware of the buyer personas your marketing team has created, then your marketing efforts are useless. It’s important that your sales team is on board with your marketing strategy and that they’re using the buyer personas to...
When we think of a buyer persona, we usually think of a semi-fictional character representing a segment of our target audience. Buyer personas are a really important marketing tool that can help boost conversion rates. Creating and understanding your buyer personas is...
As the marketing world continues to evolve rapidly, so too do the strategies and tactics that companies use to reach their target audiences. And while some marketing channels may come and go, one constant is the need for companies to continually adapt and innovate to...
