by Acquisent | Sep 5, 2022 | Business
B2B SaaS marketing promotes and sells software as a service (SaaS) products to businesses. This type of marketing aims to generate leads and drive sales of SaaS products. To do this, B2B SaaS marketers must create awareness of their products and build trust with...
by Acquisent | Sep 2, 2022 | Marketing
Transformational advertising is a type of advertising that seeks to change the way consumers think or behave. It is based on the belief that people can be persuaded to change their attitudes or behaviours if they are exposed to the right message. Here are a few things...
by Acquisent | Sep 1, 2022 | ABM
As the demand for account-based marketing (ABM) continues to grow, more and more companies are looking for ways to use customer data to strengthen their ABM strategy. Why? Simple, ABM is a highly targeted B2B tactic that helps to align sales and marketing to find the...
by Acquisent | Aug 25, 2022 | Marketing
In business, “marketing strategy” and “marketing plan” are often used interchangeably. However, there is a difference between the two. A marketing strategy is a high-level overview of the steps you will take to achieve your marketing goals. It...
by Acquisent | Aug 23, 2022 | Business
Businesses are always seeking out ways to maximize their day-to-day operations. Indeed, it’s important to be constantly improving so that you can remain competitive in your respective industry. One of the best things you can do is to work on your business’ customer...
