Email marketing can be a powerful tool for driving sales and engagement, but only if your email copy is compelling. In order to write compelling email copy, you need to understand what makes an email effective.

When writing a marketing email, always keep your audience in mind. What are their needs and wants? What are their pain points? What can you offer that will solve their problems? Keep your answers to these questions front and center as you write your copy, and you’ll be well on your way to creating an email that will resonate with your readers and encourage them to take action.

What Makes a Compelling Email Marketing Copy

There are a few key elements when it comes to creating a compelling email marketing copy. Let’s take a closer look at each of these elements.

1. A Clear and Concise Subject Line

Your subject line is the first thing recipients will see when they open your email, so it’s important to make it count. In a world where people are inundated with emails, you need to make sure yours stand out in order to get noticed.

Keep your subject line short, sweet, and to the point. Use powerful words that convey a sense of urgency or excitement, and make sure it’s relevant to the rest of your email content.

2. A Strong Opening Line

Once you’ve got their attention with a great subject line, it’s time to keep them engaged with a strong opening line. This is your chance to make a good first impression and convince recipients to keep reading.

Start with a strong verb that sets the scene and draws the reader in. You can choose evocative adjectives and paint a vivid picture in the reader’s mind. You can also use sensory language as any language that appeals to the five senses: sight, sound, smell, touch, and taste. Finally, ask a question that can engage your readers and make them want to keep reading to find out the answer.

3. A Clear Call to Action

Your CTA is what you want recipients to do after reading your email, so it’s essential to make it clear, concise, and compelling. Make sure that it stands out.

Think about what you want your readers to do after they finish your email. Make it clear and make it easy for them to do. Use strong language that encourages recipients to take action by including a link to your website or landing page.

4. Personalized Content

Personalized content is more effective than generic content in a marketing email copy because it addresses the recipient by name and ensures that the content of the email is relevant to their interests. By making a connection with the reader on a personal level, you are more likely to get their attention and interest.

5. A Sense of Urgency

You need to create a sense of urgency that encourages recipients to take action now. This can be done by using time-sensitive language in your email copy, such as “act now,” “limited time only,” or “while supplies last.”

You could also offer a percentage off their purchase, free shipping, or a free gift with purchase. Creating a countdown of the days until the sale ends or the discount expires can also create a sense of urgency and encourage recipients to take action now.

6. A Strong Value Proposition

Your email should have a strong value proposition. What can you offer your readers that they can’t get anywhere else? Make sure your value proposition is clear and compelling, and make sure it is relevant to your target audience.

7. Social Proof

Social proof is a powerful way to build trust and credibility. If you have testimonials from satisfied customers, be sure to include them in your email copy. You can also include social media buttons so readers can see what others are saying about your brand.


A compelling marketing email copy does not have to be long or filled with technical jargon in order to be effective. The key is to focus on the benefits that your product or service can provide to the reader and to do so in a way that is both clear and concise. By following these tips, you can create email copy that is compelling, convincing, and effective.

Acquisent is a B2B marketing agency that specializes in helping businesses acquire new customers and grow their revenue. We offer a wide range of services, including lead generation, market research, and email marketing. We provide a personalized approach to each client, and we work closely with them to ensure that their needs are met. Let us develop a customized email marketing plan to help you achieve your goals. Contact us today to get started!