Resources

Jan 6, 2023

Advanced Growth Marketing Strategies For 2023

Can Software Founders Grow Their Business in a Recession? It’s no secret that the post-COVID economic boom benefited most software founders as sales targets were being met, workforces expanded and businesses looked to software for cost efficiency. However, as 2022 is...

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Jan 5, 2023

4 Best SAAS Marketing Strategies to Grow Faster This 2023

If you're in the B2B business of selling SaaS products, then you know that marketing is a vital part of your success. After all, no...

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Dec 20, 2022

How Zoom Beat Skype and Teams in its Go-To-Market

Zoom vs. Skype vs. Teams Zoom may be the most used videoconferencing platform in the world. They launched in 2013 but started to grow at the beginning of the COVID-19 pandemic. Zoom has over 500,000 business customers and over 3.3 trillion annual meetings. Zoom has...

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Dec 15, 2022

Account-Based Marketing: How Snowflake Used it to Fuel Its Global Expansion

What every SaaS and Tech founder can learn from the data analytics powerhouse Whether you’re a start-up founder or you work for a start-up in SaaS, you’ve likely heard of Snowflake’s rapid rise to success. If you’re like everybody else in software, you likely question...

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Dec 10, 2022

6 B2B Marketing Strategy Mistakes to Avoid in the New Year

Selling is a difficult task that requires self-confidence, self-control, and a reliance on your gut feeling. Although your gut feeling...

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Dec 6, 2022

The Impact of Account-Based Marketing on Your Business

Marketing plays a huge role in the world of business, especially when it comes to business-to-business (B2B) transactions. B2B marketing...

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Dec 3, 2022

B2B Mobile Strategies That Drive Leads and Sales

B2B marketing and B2C marketing are two sides of the same coin. While they have similarities, they also have some major differences. B2B...

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Dec 1, 2022

Make SaaS Fun Again by Avoiding These Common Mistakes

When it comes to running a successful software as a service (SaaS) business, there are a lot of things that need to be done right to...

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Nov 30, 2022

What to Know About ABM Effectiveness Today

Account-based marketing, often known as ABM, helps convert potential consumers from leads. It makes it possible for you to design...

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Nov 28, 2022

4 Buyer Persona Statistics Businesses Need to Know

As the internet increasingly becomes a central part of our lives, businesses must adapt their marketing strategies to account for the...

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