The internet is a visual medium, and as such, visual content is more important than ever before. Canva is a useful free online platform that allows you to create stunning visual content for your website, blog, or social media accounts. You can use the visual content you make with Canva as a part of your B2B marketing strategies, too.

Here, we share some of the ways you can create value by using Canva for your visual content:

Why Visual Content Marketing Matters a Lot

Visual content marketing is a helpful tool that you can use to better engage your audience, build trust, and drive conversions. Here’s why it matters:

Visual content is a great way to reach these types of learners. By using images, infographics, and videos, you can explain complex concepts more effectively and help your audience retain information better.

When you include visuals in your content, you’re more likely to hold your audience’s attention and keep them engaged. This can lead to better brand awareness and more conversions down the line.

Visuals also help create an emotional connection with your audience. They can also convey messages more quickly and effectively than text alone.

When you use visuals in your marketing, you’re more likely to build trust with your audience and establish yourself as a credible source of information.

You’re more likely to get shares, likes, and comments on social media when you include visuals in your content. This can help increase your reach and get your content seen by more people.

How to Create Visual Content That Stands Out

Here are some of the many ways you can create stunning visual content using Canva:

Come Up with a Content Marketing Strategy First

Before you start creating visuals, you must clearly know what you want to achieve with your content marketing strategy. What are your goals and objectives? Who is your target audience? What kind of content will resonate with them?

Answering these questions will help you determine the type of visuals that will be most effective in achieving your goals.

Choose the Right Canva Template

If you want to create stunning visual content, you need to choose the right Canva template. There are a lot of templates to choose from, so you need to find one that fits your content and your audience.

Find a template that fits the tone of your content. If you’re creating a blog post about a serious topic, you don’t want to use a too playful or whimsical template.

Consider the size of your content. If you’re creating an infographic, you’ll need a template that’s designed for that size.

Upload Your Own Images to Use on Canva

If you have images that you want to use in your designs, you can upload them to Canva and use them in your designs. Canva makes it easy to upload your images and use them in your designs. Simply click the “Uploads” tab in the left-hand sidebar, and click the “Upload an image” button. You can then select the picture you want to upload from your computer.

You can also use Canva’s built-in image editor to edit your images. Simply select the image you want to edit, and simply click the “Edit” button. You can then use the image editor to crop, rotate, or resize your image and add filters or effects.

Canva’s built-in image editor is a great way to make your images look their best before you use them in your designs.

Sync Texts and Images

One of the best things about Canva is that you can easily sync your text and images. This means that you can create cohesive designs that are both visually appealing and informative.

To sync your texts and images, select the “Text” tab and choose the “Image” option. From there, you can upload your own images or select from Canva’s library of over 1 million stock photos.

Once you’ve selected your image, you can then add text on top of it. Canva offers a variety of fonts to choose from, so you can find the most suitable one for your design.

Once you’re satisfied with your design, just download it or share it directly to your social media accounts. With Canva, creating stunning visual content is easy and fun!


If you want to create value with visual content, Canva is a great tool to use. With its easy-to-use interface and wide range of templates and design elements, you can create high-quality visuals that will help you stand out from the crowd.

Using Canva to create beautiful visuals can be a part of your B2B marketing strategies, so make the most of this platform.

Acquisent can work with you to develop the most effective B2B marketing strategies. Book a demo with us today to learn how we can help you!