When it comes to running a successful software as a service (SaaS) business, there are a lot of things that need to be done right to succeed. However, many things can go wrong, and making even just a few simple mistakes can greatly impact your business. In this...
As the internet increasingly becomes a central part of our lives, businesses must adapt their marketing strategies to account for the growing importance of online channels. A critical aspect of this is understanding buyer persona statistics. A buyer persona is a...
Content marketing can be used to acquire, engage, and retain customers. Despite the benefits of content marketing, many B2B firms still have a long way to go. As such, you shouldn’t be left behind. Today, we have many B2B content marketing data sets to share with you....
B2B marketing can typically be more complex than targeting consumers. Companies must be able to show authority and expertise while promoting their products and services, and there are layers of strategies marketers must use to launch a successful campaign. Today’s...
Being a SaaS founder is arguably one of the most difficult things anyone can do. In fact, it may even be 100 times more difficult than the VP position. Indeed, there is no greater challenge. As we see today, there are countless stressed SaaS founders who find it...
As a business owner, you know that generating leads is essential to the success of your company. But what happens once you’ve captured a lead? How do you ensure that they remain interested in your product or service? One of the best ways to nurture your leads is...
