Closing sales deals is a challenging task, especially for start-up businesses. However, learning the ropes and using them to advantage may help deliver more sales to companies. For example, analyzing buyers’ persona should identify audiences better for improved...
Digital marketing is a necessary process for companies today because it’s an efficient way to promote their products or services. Because of this, it also enables companies to connect with their target audiences more effectively and efficiently. There are many...
The consumer decision-making process is the process consumers use to make purchasing decisions. It is a mental process that includes a variety of steps that can lead to a sale and your personal benefit. However, different audiences may have varying differences in...
As the demand for account-based marketing (ABM) continues to grow, more and more companies are looking for ways to use customer data to strengthen their ABM strategy. Why? Simple, ABM is a highly targeted B2B tactic that helps to align sales and marketing to find the...
Marketing has always been an essential part of any business way back from the era of Mad Men, and it’s no different today. In fact, with all the different channels available to marketers, there are more opportunities than ever before to create highly-targeted...
B2B SaaS companies are increasingly moving toward account-based marketing, and with good reason. Recent studies show that by adopting an ABM strategy, you can achieve a surge in annual contracts, boost opportunities, and of course, exceed revenue goals on a regular...
