If you’re running B2B LinkedIn Ads for your SAAS product and they’re not performing as well as you’d like, there could be a few different reasons.
In this blog post, we’ll go over seven potential reasons why your B2B LinkedIn Ads for SAAS might not be working and what you can do to fix them.
1. You’re Not Targeting the Right Audience
When it comes to B2B marketing, it’s important to remember that you’re not just selling to businesses, but you’re selling to specific individuals within those businesses.
That means you need to ensure you’re targeting your LinkedIn Ads to the right job titles, industries, and even companies.
If you’re unsure who your ideal target customer is, take some time to create buyer personas for your product. This will help you narrow down your target audience and make sure you’re creating ads that they’ll actually be interested in.
2. Your Ad Copy Is Boring
When creating ad copy, it’s important to remember that you’re selling to businesses, but you’re also selling to people. That means your ad copy needs to be interesting, engaging, and even a little bit fun.
If your ad copy is boring, no one will want to click on your ad. Take some time to brainstorm creative and exciting ways to sell your product in your ad copy.
3. Your Ad Images Are Unappealing
Your ad images are the first thing that people are going to see when they see your ad, so you want to make sure they’re eye-catching and relevant.
If your ad images are dull or unrelated to your product, people will scroll right past your ad. Spend some time finding or creating ad images that are both relevant and visually appealing.
4. You’re Not Offering Any Incentives
If you’re not offering any incentives in your B2B LinkedIn Ads for SAAS products, then it’s no wonder they’re not working.
People are much more likely to click on an ad and purchase a product if they get something in return. That could be a discount, a free trial, or even just a helpful e-book.
Whatever it is, make sure you’re offering something of value to your target audience.
5. Your Ad Copy Is Confusing
Another common mistake is having ad copy that is confusing or doesn’t make sense.
Your ad copy should be clear and concise, and it should explain what you’re offering in a way that is easy to understand. If your ad copy is confusing, people will click away without giving it a second thought.
6. Your Ad Is Not Relevant
Your ad should be relevant to the products or services you’re selling. If it’s not, people will click away from it without giving it a second thought.
Make sure your ad is relevant to what you’re selling, and make sure it’s clear what you’re offering. Otherwise, people will just click away.
7. Your Landing Page Is Confusing
Another common reason B2B LinkedIn Ads for SAAS products don’t work is that the landing page is confusing.
Your landing page should be clear and concise, and it should explain what you’re offering in a way that is easy to understand. If your landing page is confusing, people will click away without giving it a second thought.
8. You’re Not Offering Value
Your B2B LinkedIn Ads for SAAS products need to offer value to the people who see them. So make sure your ads explain what your SAAS product does and how it can benefit the people who see it. Use strong call-to-actions (CTAs) in your ads to encourage people to click.
9. You’re Not Tracking the Right Metrics
Finally, be sure to track the right metrics when evaluating the performance of your B2B LinkedIn Ads for SAAS. The most important metric to track is cost-per-lead, but be sure to track other important metrics such as click-through rate and conversion rate.
If you’re making any of these common mistakes with your B2B LinkedIn Ads for SAAS products, it’s no wonder they’re not working. By making a few simple changes, you can see an enormous improvement in your B2B LinkedIn Ads for SAAS products. Avoid these common mistakes, and you’ll be on your way to success.
Acquisent is a b2b marketing agency specializing in LinkedIn Ads for SAAS products. We understand the challenges companies face with LinkedIn Ads, and we can help you overcome those challenges. We’ll work with you to create a campaign that is targeted and effective, and we’ll help you track and optimize your campaign to ensure that you’re getting the most out of it. Let us help you get the most out of your LinkedIn Ads campaigns. Contact us today to get started!